México, 2019
Evolving into a human, simple and smart global organization.
"Grupo ADO” worked on its brand evolution which will transform them from a regional transportation giant into a global mobility expert.

hands-on

Concept Idea
Logo design
Visual System
Art Direction
Motion Design
Guidelines

where

in-house at Landor

A new icon that embraces movement and advancement. The state of "play" should be the mindset for cities and citizens of the future.