Background
Senior Director, Brand Expression @ GRUPO TRUPER. 2024 - Present. MX
Brand Design Manager - LATAM Personal Care Brands @ Colgate-Palmolive. 2022-2024. MX
Independent Designer for Landor & Fitch, Interbrand, MBLM, Padre Group, & BBS Brands. 2019 - Present. MX.
Creative Director - Brand Development @ Neo Financial. Full 2021. CA.
Senior Designer & CI Team Head @ Landor Associates. 2017-2019. MX.
Designer @ Interbrand. 2015-2017. MX
Creative and Brand Design Manager @ Pico Adworks. 2013-2015. MX.
Brand Designer @ Drafft Diseñadores. 2012-2013. MX.
Brand Designer @ Trendsétera. 2010-2012. MX.
Creative @ Grupo Editorial Notmusa. 2008-2009. MX.
Graduated in Graphic Design at Universidad Intercontinental. MX 2008.
Creativity Workshop by Andrés Raymonds (FABRICA) and Erik Ravelo (Colors Magazine).
Typographic Speciality "El Tipo Aplicado 07" by Amarillo Centro de Diseño.
Project phases
Analysis
Strategy
Conceptualization
Design
Implementation
Capabilities
Identity
Brand systems
Brand strategy
Packaging
Naming
Typography
Guidelines
Digital
Wayfinding