Colombia, 2018
Transitioning a local home-made bakery, to a global brand.
Fit Garten is looking for a packaging that helps consumers easily identify each product, the differences between them, and start pushing the brand for a global mature bakery market.
hands-on
Concept Idea
Logo redesign
Brand Strategy
Packaging
for
Luis Carlos García
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The brand architecture is organized by main ingredient. A versatile slogan was created to change depending on each ingredient and be a strong visual asset that serves as communication and brand positioning base ingredient.
