Gerardo Gascon Photo
photo: Gabriel Monroy
Gerardo Gascon Photophoto: Gabriel Monroy

Background

Brand Design Manager - LATAM Personal Care Brands @ Colgate-Palmolive. 2022 - Present. MX
Independent Designer for Landor & Fitch, Interbrand, MBLM, Padre Group, & BBS Brands. 2019 - Present. MX.
Creative Director - Brand Development @
Neo Financial. Full 2021. CA.
Senior Designer & CI Team Head @ Landor Associates. 2017-2019. MX.
Designer @ Interbrand. 2015-2017. MX
Creative and Brand Design Manager @
Pico Adworks. 2013-2015. MX.
Brand Designer @
Drafft Diseñadores. 2012-2013. MX.
Brand Designer @
Trendsétera. 2010-2012. MX.
Creative @ Grupo Editorial Notmusa. 2008-2009. MX.

Graduated in Graphic Design at Universidad Intercontinental. MX 2008.

Creativity Workshop by Andrés Raymonds (FABRICA) and Erik Ravelo (Colors Magazine).

Typographic Speciality "El Tipo Aplicado 07" by Amarillo Centro de Diseño.

Creative strategist with 15 years of experience, specialized in 360° brand positioning projects located in Mexico City.

His approach to every project is research-based, always looking for innovation and practical sense.

Project phases

Analysis
Strategy
Conceptualization
Design
Implementation

Capabilities

Identity
Brand systems
Brand strategy
Packaging
Naming
Typography
Guidelines
Digital
Wayfinding